Crimson Bull Area in Harrison, New Jersey, will likely be renamed Sports activities Illustrated Stadium. This marks the sports activities publication’s first foray into stadium naming rights. Sports activities Illustrated Tickets can even be the stadium’s official ticket supplier.
The New York Crimson Bulls have a brand new stadium naming rights accomplice.
On Wednesday, the Main League Soccer 2024 Jap Convention Champions introduced a 13-year naming rights take care of Sports activities Illustrated Tickets.
Efficient instantly, the 20,000 capability Crimson Bull Area in Harrison, New Jersey, will likely be renamed Sports activities Illustrated Stadium. It marks the primary stadium naming rights deal within the sports activities publication’s historical past.
“For 70 years, Sports Illustrated has represented the best in sports and culture,” stated David Lane, Sports activities Illustrated Tickets CEO. “Through this partnership, we aim to showcase our vast portfolio of media, live event, ticketing, hospitality and fan experiences,” he added.
Monetary phrases of the deal weren’t disclosed.
As a part of the settlement, beginning within the 2026 season, Sports activities Illustrated Tickets can even turn into the official ticketing accomplice for all occasions held on the stadium.
That features all New York Crimson Bulls video games, Gotham FC video games, worldwide soccer video games and all live shows and occasions.
Courtesy: Sports activities Illustrated
Sports activities Illustrated has signed a take care of the New York Crimson Bulls for naming rights.
Sports activities Illustrated Tickets can be including swag for stadiumgoers. Followers who attend video games and occasions on the stadium will obtain a digital Sports activities Illustrated fan cowl to take residence.
The stadium naming rights mark a brand new chapter for the storied sports activities journal, which obtained its begin in 1954.
Sports activities Illustrated has had a difficult previous few years full of mass layoffs and adjustments in possession.
The model is presently owned by Genuine Manufacturers Group and revealed by Minute Media.
As Sports activities Illustrated appeared to reinvent itself, Sports activities Illustrated Tickets launched in June 2021. At present, the ticketing market has greater than $2.5 billion of tickets in stock and affords entry to greater than 50 million sports activities, theater and live performance tickets.
“Sports Illustrated Stadium is much more than just a sports and concert venue — it’s a celebration of history, innovation and the unforgettable experiences that unite us all,” stated Lane.
