A decal that’s a part of the advert blitz.
NYC Mayor’s Workplace to Finish Home and Gender-Primarily based Violence (ENDGBV)
Preserve your ideas to your self!
Mayor Zohran Mamdani desires building employees and others across the Large Apple to cease catcalling and making undesirable verbal advances to passersby on NYC streets, asserting his demand by a brand new advert marketing campaign launching Wednesday.
Movies, decals and posters selling an finish to road harassment shall be displayed on subways, ferries, streets, and close to work zones all through Sexual Violence Consciousness Month, which begins on April 1. The promotional blitz tells New Yorkers to cease greeting strangers with remarks comparable to “Hey Sexy” and “Hey Baby” in public. The adverts, which is able to seem in English and Spanish, spotlight the results of road harassment, which embody worry, discomfort, and anxiousness, in accordance with the mayor’s workplace.
“In recognition of Sexual Violence Awareness Month, I’m proud to support this campaign to end street harassment,” Mamdani mentioned. “Street harassment is pervasive—it impacts New Yorkers in every borough. And addressing it means investing in tools and resources to reduce harm and build safer communities.”
Animated digital adverts will run on the subways roughly 12 million occasions and on the Staten Island Ferry greater than 15 million occasions.
Moreover, hawkers will distribute palm playing cards at main transit hubs.
The adverts may even seem as sidewalk decals at 150 areas.
Mamdani is talking out in opposition to harassment at building websites too, plastering 75 job websites throughout town with marketing campaign posters as a reminder to employees to maintain the office respectful and catcall-free. (A contemporary replace to an ongoing downside, the posters are removed from the hilarious however considerably cringe-worthy catcalling scene made well-known within the ’90s sitcom, “The King of Queens.”
In accordance with a examine by the NYC Avenue Harassment Prevention Advisory Board (SHPAB), 74% of New Yorkers have skilled “verbal harassment” comparable to undesirable feedback, whistles or repeated advances over six months in 2024.
Organizations like [the city’s ENDGBV] are on the entrance strains daily, standing with survivors and pushing this work ahead,” the mayor mentioned. “We’re grateful for their leadership and for bringing this urgent campaign to communities across our city.”
Bodily harassment on the road
The advert marketing campaign additionally goals to cease bodily harassment on the streets, a severe situation that impacts New Yorkers of all ages and genders. In accordance with the Mayor’s Workplace to Finish Home and Gender-Primarily based Violence (ENDGBV), 53% of New Yorkers skilled bodily harassment, like being filmed, adopted, or touched with out consent.
Filming in public is authorized in NYC. Nonetheless, the adverts intention to cease “unwanted photography.”
“Unwanted attention isn’t harmless,” most of the adverts learn. “It’s harassment.”
At a $250,000 price ticket, the upcoming marketing campaign was created in partnership with a metropolis vendor, Bandujo. It’s the results of Native Legislation 46 of 2022, which established SHPAB to review the prevalence of road harassment in New York Metropolis and develop prevention methods by public consciousness, coaching and neighborhood engagement.
Priya Nair, govt director of NYC’s Fee on Gender Fairness, mentioned they’ve skilled road harassment, including that it’s not a “harmless” act.
“It impacts New Yorkers as they commute to work, attend school, and go about their daily lives,” Nair mentioned. “Through this campaign, led by ENDGBV and advocated for by the Street Harassment Prevention Advisory Board, we are raising awareness of the real harms caused by street harassment and providing tools for communities to support one another. It takes all of us to build a city where New Yorkers are safe, respected, and free to be who they are.”
