Outerwear retailer Columbia Sportswear has sued Columbia College over alleged trademark infringement and a breach of contract, saying that the college’s merchandise seems too just like its personal choices and might confuse consumers. In a lawsuit filed July 23 within the U.S. District Courtroom for the District of Oregon, Columbia Sportswear, whose roots date again to 1938, alleges that the Ivy League college deliberately violated an settlement the events signed on June 13, 2023. That settlement dictated how the college might use the phrase “Columbia” by itself attire and equipment. As a part of the pact, the college might characteristic…
