As we method this yr’s Small Enterprise Saturday, it’s extra necessary than ever for New Yorkers to consider the place we do the procuring that issues most for our celebrations. Each native buy made throughout the vacation season is a vote for a vibrant New York the place mom-and-pop shops and native entrepreneurship can thrive. Once you stroll right into a neighborhood store or place a vacation order with an area vendor, you’re selecting to put money into our communities by companies that make our metropolis distinctive and contribute to our collective financial future.
Contemplate visiting a location the place you possibly can see and respect the merchandise up shut, like Queens Diamond and Jewellery, owned by Sameer Maharajan. This small enterprise brings the great thing about South Asian craftsmanship to the center of Jackson Heights, the place Sameer says the important thing to success is easy: neighborhood. Or grace your vacation desk with the freshest substances from markets which have operated for generations, like Raskin’s Fish Market in Crown Heights. Shlomo Raskin and his brother dedicate themselves to assembly the neighborhood’s demand for fish bought with the very best requirements of Jewish kosher and culinary traditions. On Staten Island, neighborhood eating places like Sarahi Marquez’s San Jeronimo Restaurant and Bakery in Port Richmond host vacation gatherings and supply reward certificates for patrons to share their flavors with family and friends.
The New York Metropolis Division of Small Enterprise Companies (SBS) works relentlessly to empower and uplift neighborhood entrepreneurs like Sameer, Shlomo, and Sarahi. One level of proof is within the financial savings: since 2022, our NYC Enterprise Categorical Service Crew has helped small enterprise house owners save over $60 million in fines and costs, lowering time, stress and complexity to allow them to deal with offering their best possible to you. However native authorities assist alone can’t maintain our treasured mother and pop shops afloat. Group assist and shopper selections are important.
Luckily for our metropolis, new analysis confirms that small enterprise procuring has actual private enchantment. Based on a current ballot of 2,000 U.S. adults, practically 44 p.c of vacation procuring is finished at small companies, and a 3rd of respondents mentioned they make greater than half of their seasonal purchases from native retailers. What’s extra, 72 p.c mentioned the vacations merely wouldn’t be the identical with out their favourite small institutions, and 84 p.c acknowledged their significance to neighborhood vibrancy. This information underscores a strong fact: procuring small is a pleasure and a privilege.
Purchasing native can be dependable. Many neighborhood companies have deliberate forward – navigating tariffs and manufacturing regionally to make sure their cabinets are absolutely stocked for the season. Which means you possibly can skip the stress of last-minute transport and discover what you want proper in your neighborhood. And because of investments from neighborhood organizations, Enterprise Enchancment Districts (BIDs), and borough Chambers of Commerce, industrial corridors throughout the town are glowing with seasonal lighting, festive installations, vacation markets, and particular occasions that make vacation procuring inviting for everybody.
Each greenback spent at a neighborhood enterprise issues: 70 cents of every one stays in our communities, as enterprise house owners pay their groups, buy substances and provides, and contract with different companies. In actual fact, the 183,000 small companies throughout the 5 boroughs make use of practically half of our metropolis’s workforce. That’s why SBS created “Shop Your City,” a set of interactive maps that make it simpler than ever to find neighborhood retailers, eateries, markets, and repair suppliers. Whether or not you’re on the lookout for the right reward, a vacation meal, or a spot to rejoice, Store Your Metropolis helps you discover native gems that mirror the range, tradition, and creativity of each borough.
So, this vacation season, decide to procuring small and native. And think about driving additional consciousness of the enterprise you’re keen on by utilizing social media, leaving constructive evaluations for them on platforms like Yelp and Google, or becoming a member of native vacation occasions and celebrations to spice up the entrepreneurs that make your neighborhood distinctive.
Neighborhood companies deliver their best possible for each vacation, they usually make New York Metropolis’s neighborhoods shine year-round. However this season, they want their heroes — the New Yorkers who select to buy with intention, rejoice regionally, and assist the entrepreneurs who work tirelessly to serve their communities.




