Republican Mayor nominee Curtis Sliwa (left), former Gov. and impartial mayoral candidate Andrew Cuomo, and Democratic mayoral nominee Zohran Mamdani.
Images by Lloyd Mitchell
The three main NYC mayoral candidates started blanketing the airwaves and digital platforms with marketing campaign ads this week, dropping a whole bunch of 1000’s of {dollars} to reintroduce themselves to voters and take swipes at each other.
Right here’s a have a look at every of them:
Mamdani: ‘Things Can Change’
Zohran Mamdani, the Democratic mayoral nominee and frontrunner, went stay on Tuesday night time together with his first TV advert within the Nov. 4 common election. The 30-second spot focuses on the affordability-focused platform that helped him clinch the occasion’s nomination in June.
The advert, titled “Things Can Change,” opens with a lady talking on to the digital camera on a metropolis avenue, saying: “I used to love New York, but now it’s just where I live.” It then turns to footage of different New Yorkers watching Mamdani’s main win on their TVs and telephones.
“New Yorkers have stood up for a city they can afford,” Mamdani says in voiceover.
“We’ll freeze the rent, make buses fast and free, and deliver universal child care,” he provides, itemizing the three planks of his marketing campaign. “We’re going to make this city one working people can love.”
The democratic socialist lawmaker, who holds a double-digit lead over his opponents, spent $267,000 on the advert, in response to the political advert monitoring service AdImpact Politics.
Mamdani notably didn’t point out former Gov. Andrew Cuomo, who’s operating in second place after soundly dropping to him within the Democratic main.
Cuomo: ‘Day One’
Cuomo launched his personal first common election advert, dubbed “Day One,” on Wednesday.
The 30-second advert employs AI-generated video of Cuomo failing at on a regular basis jobs, resembling driving a New York Metropolis subway prepare or washing a skyscraper’s home windows. He says that whereas he may “pretend” to do many roles, “I know what I know, and I know what I don’t know. And I do know how to make government work.”
The road gave the impression to be aimed toward each highlighting Cuomo’s years as a authorities government, which he says allow him to hit the bottom operating on day one of many mayoralty, and taking a shot at Mamdani’s relative lack of expertise.
The previous governor additionally mentions his pledge to rent 5,000 extra NYPD officers and get homeless people off the streets and related to supportive providers.
Sliwa: ‘Keep Us Safe’
Whereas Mamdani’s and Cuomo’s advertisements largely targeted on touting their very own campaigns, Republican nominee Curtis Sliwa devoted his spot to attacking each of his rivals. Within the 30-second spot, first reported by the New York Put up, Sliwa contends the town received’t be secure if both Mamdani or Cuomo are elected mayor.
A narrator in Sliwa’s advert slams Cuomo for signing reforms that eradicated money bail for many misdemeanors and nonviolent felonies into regulation in 2019 and advocating for the closure of the Rikers Island jail complicated. The narrator then expenses that Mamdani desires to “go even further.”
“With them in charge, you are not safe,” the narrator says.
Sliwa then comes on display and says, “We deserve better. I’m Curtis Sliwa. I’m asking for your vote for mayor. Together, we’ll build back a safer, more affordable New York.”
The Sliwa spot is the third he has launched in the course of the common election, through which he has already spent $1.5 million on advertisements, his marketing campaign stated.
The Republican firebrand seems to be occurring the offensive amid Cuomo and different centrists pressuring him to exit the race, following Mayor Eric Adams’ suspension of his personal marketing campaign earlier this week. Cuomo believes he may have a greater likelihood of overcoming Mamdani with Sliwa out of the best way.
Nonetheless, Sliwa maintains that he has no intention of dropping out.
