Metropolis Council Member Justin Brannan in certainly one of his first advertisements in his marketing campaign for metropolis comptroller.
Sscreengrab courtesy of Brannan for NYC
The advert wars within the Democratic main for New York Metropolis comptroller are heating up with Metropolis Council Member Justin Brannan on Thursday releasing his first pair of advertisements within the aggressive contest.
Brannan launched his TV spots slightly over per week after his rival, Manhattan Borough President Mark Levine, debuted his personal first broadcast advert. With each candidates now on the air, the race for who will turn into town’s subsequent prime cash supervisor is coming into its closing stretch within the run-up to the June 24 main.
Brannan’s advertisements, “Ride” and “Change,” search to painting him as somebody who will use the comptroller’s workplace to struggle for on a regular basis New Yorkers. Each advertisements present Brannan as a brash, in-your-face politician who will use his outer-borough grit to struggle towards federal funding cuts from President Trump and city-level funds trims from the mayor’s workplace.
The primary advert options Brannan talking on to the digital camera with iconic Coney Island amusement park rides, such because the Marvel Wheel and the Cyclone, within the background. Within the 30-second spot, Brannan highlights the cost-of-living disaster gripping town and describes his working-class roots.
“New Yorkers are tired of being taken for a ride,” Brannan says within the advert. “Cost of living up, quality of life down. I want to fix that.”
Metropolis Council Member Justin Brannan in entrance of the Marvel Wheel in Coney Island in his advert “Ride” for his metropolis Comptroller marketing campaign.Screengrab courtesy of Brannan for NYC
The council member additionally posits that his file as Metropolis Council Finance chair of preventing towards Mayor Eric Adams’ repeated funds cuts, together with to early childhood schooling, makes him the very best particular person to tackle Trump as comptroller.
“As budget boss, I stood up to Eric Adams, I said ‘hell no’ to his school cuts,” Brannan says. “Now I’m ready to take on Trump and his crew of freaks.”
Brannan’s different advert options snippets of interviews with supporters who describe him as a “bulldog” who has the “guts” to struggle for New Yorkers.
Brannan’s marketing campaign spent $500,000 to place the advertisements on broadcast, cable, and digital platforms for this week alone. Each spots will keep on the air by way of the first.
Levine’s advert, “My Language,” launched final Monday, exhibits him telling New Yorkers about his file in 5 languages: English, Spanish, Mandarin, Hebrew, and Greek. In accordance with his marketing campaign, he’s fluent in three of the languages he speaks within the video—English, Spanish, and Hebrew—and is studying the opposite two.
The Manhattan beep touts his function in making a credit score union in higher Manhattan in Spanish, says he took on “corporate landlords” in Mandarin, and constructed hundreds of models of reasonably priced housing in Hebrew.
“As comptroller, I’ll root out corruption and protect our money from Donald Trump and Elon Musk,” he says in English.
Manhattan Borough President Mark Levine in his first marketing campaign advert for metropolis comptroller.Screengrab courtesy of Mark Levine for NYC Comptroller
Whereas Levine was main in the latest ballot of the race, performed by the Honan Technique Group final month, the identical survey confirmed that 60% of voters are nonetheless undecided. As they go on the air, each candidates will introduce themselves to voters and make a play for individuals who haven’t made up their minds but.
Levine has raised roughly $1.5 million extra in non-public and public funds than Brannan and presently has slightly over $1 million extra in his marketing campaign account. But endorsements from main politicians, unions, and political organizations have been pretty evenly break up between the 2.
